Clik here to view.
The Zen Master and the Un-Agency
If you work on the client side of marketing you will know that working with agencies can be a challenge. You will have a roster of agencies that you deal with – and many more knocking on the door...
View ArticleClik here to view.
Can Curating the Crowd Work?
Having worked on two, and heading into the third Age of Conversation book (bringing together hundreds of thought leaders in a single, crowdsourced book), not to mention our recent efforts around The...
View ArticleMeasuring the Performance of Social Media Communications
A great presentation from Valeria Maltoni on measuring how your social media communications are PERFORMING. Yes, that's right – not just "ROI" – but actual impact on the things that are important for...
View ArticleClik here to view.
Why Agencies Should Treat their Staff Better
I have a friend in the industry. Let’s call him, Mr X. In fact, Mr X could be Ms X. You may know her. Or him. Or maybe not. But even if you did know Mr X, I’d be surprised if you knew Mr X’s tale of...
View ArticleMy Kingdom for a Horse
A horse, a horse! My kingdom for a horse! I have always loved Shakespeare’s Richard III. It’s an epic experience – no matter whether you see it live in performance or whether you let those words loose...
View ArticleClik here to view.
Vera For BBH – How to Get a Job in Advertising
For the most part, CVs are dreary to write and worse to read. They are uninspiring, linear and don’t lend themselves to the kind of storytelling and experience that capture our passions, skills or...
View ArticleClik here to view.
Trust and the Marketer
Consumers have always suspected marketers. Of something. But this “something” has always been elusive. Hard to pin down. In the back of the mind of most consumers, there is a small voice – a remnant of...
View ArticleWhy Clients Really Fire Agencies-And other insights from the SoDA Report
No matter whether there is a change in CMO or marketing director or whether it’s time for a review, agency management can be an emotional challenge. Over years of collaboration, organisations build...
View ArticleOpportunities for Agencies: Innovation Can Be Learned
One of the most interesting and useful podcasts that I listen to is Drew McLellan’s Build a Better Agency podcast. Each week, Drew serves up fascinating and tangible tips, tricks and proven approaches...
View ArticleFive Mistakes that Derail Your New Business Efforts
New business development will make or break your business. And agency owners often find themselves suffering a famine or a feast of new business. But there are some common mistakes that can be...
View Article
